Our Vision

Our vision is a diverse and thriving community that honors culture, values prosperity and preserves our natural resources.

Photo by Bill Ray

We believe in the future of Watts, but we are not naïve. Watts is a neighborhood with extraordinary potential as well as significant challenges. Many organizations that came before us work tirelessly to tackle the challenges and create a better present and future for Watts.

What makes us different is that we are not creating a new plan.

We are not starting from scratch. Our work builds upon the previously developed research and plans that already have the support of government agencies and the community.

Photo by Bill Ray

We believe in the future of Watts, but we are not naïve. Watts is a neighborhood with extraordinary potential as well as significant challenges. Many organizations that came before us work tirelessly to tackle the challenges and create a better present and future for Watts.

What makes us different is that we are not creating a new plan.

We are not starting from scratch. Our work builds upon the previously developed research and plans that already have the support of government agencies and the community.

The one thing we never want to lose sight of is the proud and vibrant identity of Watts. It is the foundation of everything we do.

Our Scope

Watts Re:Imagined was created out of necessity. In 2011, the Los Angeles Community Redevelopment Agency (CRA/LA) was dissolved with all of the redevelopment agencies in California.

master-plan

The CRA/LA is gone, but the needs and priorities of Watts remain. Watts Re:Imagined is stepping in to help fill that void.

We are committed to building sustainable development projects that already have the support of local government and the community.

Our projects focus on positive, enduring change in Watts. Using green infrastructure and sustainable development principles, they aim to promote economic opportunity, social equity, public health, environmental stewardship and quality of life.

master-plan

The CRA/LA is gone, but the needs and priorities of Watts remain. Watts Re:Imagined is stepping in to help fill that void.

We are committed to building sustainable development projects that already have the support of local government and the community.

Our projects focus on positive, enduring change in Watts. Using green infrastructure and sustainable development principles, they aim to promote economic opportunity, social equity, public health, environmental stewardship and quality of life.

PLANS AND RESOURCES

Main Street Watts

103rd Street in Watts was once an urban center of commerce and community. The 1965 Watts Riots left the street in ruins with piles of bricks and ashes earning the corridor the nickname “Charcoal Alley.” Over the years renovations were made, but the bustling corner markets, shops and cafes never returned.

Watts Reimagined Animated

Working together with other organizations and residents, Watts Re:Imagined aims to turn 103rd Street into Main Street Watts—with the same kind of community gathering spaces, pedestrian access, and local businesses you’d find on any Main Street in the U.S.

We think 103rd Street should be a model of modern urban living with mixed-use buildings, transit-oriented development, sustainable architecture, and plenty of green alleys and shade trees. Because Main Street isn’t just a road, it’s the heart of a neighborhood.

OUR CONTRIBUTION TO MAIN STREET

Watts Park Gateway
Create a welcoming entrance to Watts at 103rd Street and Central Avenue with high-quality transit-oriented housing, commercial development and pedestrian connections to Ted Watkins Park and residential areas

Watts Wellness
Develop and execute a comprehensive environmental health improvement strategy and identify and resolve health risk factors in the community

Watts Greenstreets
Incorporate sustainable design principles into new public improvement projects and existing properties, implement the Central Avenue Master Plan and create green alleys, tree-lined streets, and safe public ways

Watts Major Initiatives
Coordinate with the major initiatives already underway at the Jordan Downs housing projects and the Watts Towers/Cultural Crescent

Now is the time. It’s time to bring the heart and soul of Watts back to the streets.

Who We Are

Watts Re:Imagined is a community-based improvement initiative led by Grant Housing & Economic Development Corp (Grant EDC) and the Natural Resources Defense Council (NRDC) Urban Solutions program.

Grant EDC is a non-profit connected to Grant AME Church, which will celebrate 110 years in Watts in 2016. NRDC is an international environmental and public policy organization and the Urban Solutions program focuses on building healthy, sustainable cities.

AME NRDC logos

We’re grateful to have these highly-skilled organizations lending their expertise and creativity to the project.

Our goal is to enrich the Watts neighborhood in ways that create opportunities and empower the community.

About Watts

Watts has been called the most powerful neighborhood in Los Angeles. It’s no wonder. For more than 100 years, Watts has grappled with a troubling legacy of disenfranchisement. The 1965 Watts Riots were testament to the ferocity of racial tension and alienation that has permeated the neighborhood. Through it all, the community has continued to cultivate art, culture, and a sense of hope and possibility.

HISTORY

DEMOGRAPHICS

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Engaged Network

Watts Re:Imagined doesn’t work alone. We have engaged and consulted with numerous influential individuals and organizations already doing amazing work in Watts.

ELECTED OFFICIALS

  • LA Mayor Eric Garcetti

  • LA City Council District 15

  • LA Councilmember Joe Busciano

  • CA Assemblyman Mike Gipson

  • CA Senator Isadore Hall

  • US Representative Janice Hahn

  • US Representative Maxine Waters

ORGANIZATIONS

  • Children's Institute

  • Watts Gang Task Force

  • Watts Neighborhood Council

  • Watts/Century Latino Organization

  • Watts Village Theater Company

FUNDING SOURCES

  • NRDC

  • California Water Foundation

  • Rivers and Mountains Conservancy

Contact Us

Watts Re:Imagined is rooted in community engagement. We need to hear from you. And if you are a member of the media or are interested in partnering with us, we’re just a click away.

HQ

10345 Central Avenue

Watts, California 90002

On the Web

HQ

10345 Central Avenue

Watts, California 90002

On the Web